June 2022 Writing Report


I’ve decided that sometimes math is weird. Looking back over the last year or so, I can see that I’ve been able to add a digit to my gross writing revenue. Dividing the new total by the year-old data, it would be easy to say that I’ve multiplied revenue by 10 times.

However, that’s not 100% accurate since you have to first do (new) minus (old) and then divide by the old. Isn’t math fun? So growing revenue by a whole digit only means a 900% growth or a multiple of 9X. Clear as a windy road in the woods, right?

In any case, let’s dive into a few thoughts and then the reports and data.

an image of a road in Tennessee

Notes on winding roads

Winding roads through the woods can be a lot of fun. At least, they are a lot of fun when you’re driving through Tennessee on the first real family vacation you’ve taken in several years (thank you, pandemic).

They’re fun until you realize your children all get carsick, anyway. Thank heavens for Dramamine and motion sickness glasses.

In any case, having a business (even a publishing and blogging business) is a lot like driving through winding roads. Sometimes they wind too much, or sometimes they don’t seem to grow enough. And sometimes you feel carsick.

Recently, Google had an update (the May 25th algorithm update). Only one of my sites was impacted by that. And mostly, I think it had more to do with a recent legal change in the industry. There were a couple of articles that had become out-of-date thanks to said legal change. I updated those, and the website is already on the road to recovery.

I know – using winding roads as an analogy for business isn’t a perfect one. It’d be better to compare winding roads to the various graphs in a business. Or maybe a roller coaster would be a better analogy. There are all sorts of loops, winding craziness, and highs and lows. But then we end up right where we began, so that analogy breaks down, too.

In any case, the family vacation was great. We had a lot of fun, even on the winding roads and roller coasters. It’s good to be back home and get back to work with a freshly rested brain.

Site Reports

To quote Ian Malcolm, “life finds a way.” The sites are all growing well, and thankfully no dinosaurs are outside of their pens to wreak havoc.

Note to self: look into having a dinosaur website. That could be fun – or super dangerous if I do any genetic splicing. If I do, be sure to make the dinosaurs smaller – not larger.

In any case, here’s the portfolio overview.

Month to month

  • Traffic: +5%
  • Revenue: -13%
  • Publishing: -9%

Year over year

  • Traffic: +121%
  • Revenue: +313%
  • Publishing: -32%

Year to Date

  • Traffic: +144%
  • Revenue: +555%
  • Publishing: +78%

In other words, things are continuing to grow well, even if revenue received in May was down slightly from that in April.

Total gross revenue is still over $2,000 monthly.

  • Going from $0 to $1000 monthly took me 24 months.
  • Going from $1000 to $2000 for the first time took 4 months.
  • Getting to above $2000 monthly consistently took another few months.

Here’s how the sites look individually.

Site #1

  • Gardening
  • New posts: 8
  • Total posts: 255
  • Monetization: Ads + affiliates

Site #2

  • Sports
  • New posts: 1
  • Total posts: 41
  • Monetization: Ads + affiliates

Site #3

  • Genealogy
  • New posts: 1
  • Total posts: 63
  • Monetization: Ads + affiliates

Site #4

  • Education
  • New posts: 0
  • Total posts: 1
  • Monetization: none

Site #5

  • Writing
  • New posts: 1
  • Total posts: 27
  • Monetization: Ads + affiliates

Site #6

  • Parenting
  • New posts: 10
  • Total posts: 120
  • Monetization: Ads + affiliates

Again, if you’re been following my reports, you’ll notice that they’ve definitely evolved over time. They haven’t gained any feathers or claws, but they’re definitely getting better over time. Smaller, too.

But that’s good, because I’m learning how to move forward by looking at fewer data points that actually hold more significance.

Some of the datapoints I’m using, going forward, are as follows.

  • Posts published
  • Revenue and costs
    • Revenue per aged post
    • Cost per post
  • Goals

I also track these numbers, but because I don’t have any control over them, they’re less important.

  • Visits (page views and sessions)
  • Income sources

ClickUp Updates

If you read my report from last month, you know that I restructured my organization and my ClickUp setup. It’s been a huge change, but it’s led to a ton more efficiency and my team has said they love the new change. They each know exactly what’s expected, when the due dates are, and they love having everything centralized.

There’s still a lot to do – I need to overhaul several more parts of the system. But the biggest parts are done, tested, simplified, and functional. It’s a huge step forward. It’s going to make upscaling a ton easier in the future – rather than trying to take an even bigger, more elaborate system and make it more efficient.

May Achievement: 70%

I hit 70% of May’s publishing goals. That’s not amazing, since I didn’t hit April’s, either.

However, given that I did take a week off for a family vacation (our first since before worldwide travel changed), our dog died while we were gone, and dealing with all those changes getting home, I’m not upset with how we did.

My team did amazing. It was definitely me that dropped the ball. I have adjusted the goals for the next few months, mostly to give myself some space while I overhaul the hiring systems.

I will need to do another hiring round here soon, but I’m excited to try the new system that’s still only partially built.

Goals for June

This month, my goal is to publish 35 articles. That’s still peanuts compared to publishing giants like several of my friends, but it’s going to be a good stretch for me and my team.

I’m also working towards my next revenue goals, although I prefer to focus on the publishing goal, because I can actually affect that. The only way I can impact revenue is by publishing, waiting for articles to rank, and then earning income. So income is more of a pointless vanity metric rather than a key metric.

So in addition to focusing on publishing 35 articles, I’m also going to be working on:

  • Getting a long list of articles prepared for my writers.
  • Keep moving forward with the sites and publishing.
  • Finish and test the new hiring system.
  • Make my friend Renee crazy with my wrong uses of statistics on my spreadsheet.
  • Enjoy the summer with my family, while also preparing for fall.
  • Get ready for Q4, because it’s going to be a wild ride.

So there’s a ton to do this month. I’d better get to it. I’ll catch you all here again soon.

Resources I Use and Recommend

These are the resources I’ve found most valuable – so I recommend you go check them out. They’ll help whether you’re writing fiction, writing for niche blogs, or building an online business. I keep an up-to-date list of all of the tools and resources I use to manage my blogs on my Tools and Resources page. I use referral links to advertising partners.

These are the top tools that I use and recommend:

  • Project 24 – hands-down the best course for building a niche site or an online business that focuses on content.
  • Ezoic – once you’ve got a website and some content, think about these guys. They’re doing some amazing things – and have helped me earn several thousand dollars (in ad revenue) that I’d not have earned otherwise.
  • Big Scoots hosting – we just switched to Big Scoots and it’s been as easy as April told me it would be. Seriously. It’s a great hosting option.
  • Link Whisper – I’ve just started using it, and it’s been a great tool to help me build up my linking strategy.
  • Kindle Unlimited – this is a great way to try out new books and classics. Make sure you add the latest editions of Deep Magic magazine to your kindle shelf!
  • Audible Plus – I love listening to podcasts and books while I’m doing the normal, everyday life things (like laundry). This has been a huge way to up my creativity!
  • ClickUp – Hands-down the best software for keeping track of all the things. I use it for stories, websites, and family stuff. Everyone can access what they need, it’s all centralized, and it connects with our calendars.

These resources really have proven invaluable to me – and I think you’ll benefit from them, too. Happy writing, friends.

Want to stay up to date with new reports? Be sure to subscribe to my free newsletter.

An image of Kimberly with 3 of her children.

About Kimberly

I’m a ginger who loves reading, eating, being a nurse, spending time with my family, and writing about it all. Tacos and chocolate are my kryptonite.

I believe in transparency.

Kimberly C. Starr is operated under Protean Enterprises LLC, a Utah limited liability company.

Protean Enterprises, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Protean Enterprises, LLC also participates in other affiliate programs with Awin, Clickbank, CJ, Harvest Right, ShareASale, and other sites. Protean Enterprises, LLC is compensated for referring traffic and business to these companies.