July 2022 Writing Report


Summers may be awesome, but they’re also full of lies. At least, that’s how I see them right now. You start the summer thinking there’s plenty of time. Then you blink and it’s almost mid-July (and you’re not even done with the monthly reports yet – fixing that now!).

In any case, June felt especially busy as I was conducting another round of hiring for my team (which is still ongoing), and it’s taking longer than anticipated. It always does. Good thing we don’t measure business building in the millions of years scientists use in geological terms, anyway.

In any case, it’s report time. Let’s do this.

an image of thermal features at Yellowstone National Park

June 2022 in a Nutshell

May and June saw some new Google algorithm updates. The one in May hit site #6 a good bit. However, part of that was due to some new laws that went into effect. I made sure to update those articles to showcase the new laws.

To date, that seems to have slowed the decline, but that’s about it. Ah well. Time to do a whole-site analysis on that, I suppose. More on that in a bit, though.

The other big thing for June was hiring, writing, and working with my editor to do a few more tasks. It’s been a success – enough so that my family and I were able to take our second real family vacation in years and go spend a few days in Yellowstone.

We saw bears, y’all. Grizzlies and black bears. That and Old Faithful were the highlights, but it was still a gorgeous getaway from in-person people, even if we still had to deal with a lot of cars who didn’t quite follow the “don’t stop in the middle of the road to gawk at wildlife!” rule.

That’s generally good advice for anyone driving, though. Pull over somewhere safe so you can evaluate things – or just look at the 1,295th bison of your visit.

Site Reports

While there’s been a slight dip since May in that one site, all of the other sites are doing quite well – enough that things are still looking pretty solid overall.

Month to month

  • Traffic: -12%
  • Revenue: +17%
  • Publishing: -24%

Year over year

  • Traffic: +93%
  • Revenue: +179%
  • Publishing: -38%

Year to Date

  • Traffic: +134%
  • Revenue: +517%
  • Publishing: +46%
Quote of the Day March 2022

This is especially true given that it was June – the month when most sites report their lowest traffic and revenue of the whole year. This is a huge part of why I want enough diversity to spread the risk around.

  • Having a gardening site helps offset the parenting site (which definitely has a summer traffic dip based on historical data).
  • Having a site based on sports also helps offset the “summer slump,” although it’s still a baby, so it won’t be a heavy hitter until next year at the soonest is my bet.

Total gross revenue is still over $2,000 monthly.

  • Going from $0 to $1000 monthly took me 24 months.
  • Going from $1000 to $2000 for the first time took 4 months.
  • Getting to above $2000 monthly consistently took another few months.
  • I’m so close to the next mark of $3000 monthly, but I’m not there yet.

Here’s how the sites look individually.

Site #1

  • Gardening
  • New posts: 11
  • Total posts: 267
  • Monetization: Ads + affiliates

Site #2

  • Sports
  • New posts: 0
  • Total posts: 41
  • Monetization: Ads + affiliates

Site #3

  • Genealogy
  • New posts: 1
  • Total posts: 64
  • Monetization: Ads + affiliates

Site #4

  • Education
  • New posts: 0
  • Total posts: 1
  • Monetization: none

Site #5

  • Writing
  • New posts: 1
  • Total posts: 28
  • Monetization: Ads + affiliates

Site #6

  • Parenting
  • New posts: 3
  • Total posts: 123
  • Monetization: Ads + affiliates

June Achievement: 46%

So I had high hopes for June, and I didn’t quite make it. I shot for the moon, and I didn’t quite make it. But at least I’m still a Starr?

All told, I only managed to publish 16 new articles. However, I did also make 20+ videos – I lost count. There’s a lot of feedback and time that goes into training new team members. That’s still ongoing, so I’m working with them. It should help things ramp up here in another month or two, though.

However, I did do pretty well on the goals I set in May. Here’s how they look compared to how they panned out.

  • Getting a long list of articles prepared for my writers.
  • Keep moving forward with the sites and publishing.
  • Finish and test the new hiring system.
  • Make my friend Renee crazy with my wrong uses of statistics on my spreadsheet. (ongoing but still a win)
  • Enjoy the summer with my family, while also preparing for fall.
  • Get ready for Q4, because it’s going to be a wild ride.

Okay, so I’m nowhere near 100% ready for Q4 yet, but I’m definitely in the “getting there!” phase.

Here are the goals for July:

  • Keep on swimming (both literally and figuratively).
  • Get the new writers onboarded fully.
  • Focus on ideation and topic creation.
  • Publish 45 articles for the month.

In any case, the kids are up and it’s time to get back to real life with them. Once they’re settled, I’ll get back to writing, editing, and publishing across the portfolio. I’ll see you all again soon!

Resources I Use and Recommend

These are the resources I’ve found most valuable – so I recommend you go check them out. They’ll help whether you’re writing fiction, writing for niche blogs, or building an online business. I keep an up-to-date list of all of the tools and resources I use to manage my blogs on my Tools and Resources page. I use referral links to advertising partners.

These are the top tools that I use and recommend:

  • Project 24 – hands-down the best course for building a niche site or an online business that focuses on content.
  • Ezoic – once you’ve got a website and some content, think about these guys. They’re doing some amazing things – and have helped me earn several thousand dollars (in ad revenue) that I’d not have earned otherwise.
  • Big Scoots hosting – we just switched to Big Scoots and it’s been as easy as April told me it would be. Seriously. It’s a great hosting option.
  • Link Whisper – I’ve just started using it, and it’s been a great tool to help me build up my linking strategy.
  • Kindle Unlimited – this is a great way to try out new books and classics. Make sure you add the latest editions of Deep Magic magazine to your kindle shelf!
  • Audible Plus – I love listening to podcasts and books while I’m doing the normal, everyday life things (like laundry). This has been a huge way to up my creativity!
  • ClickUp – Hands-down the best software for keeping track of all the things. I use it for stories, websites, and family stuff. Everyone can access what they need, it’s all centralized, and it connects with our calendars.

These resources really have proven invaluable to me – and I think you’ll benefit from them, too. Happy writing, friends.

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An image of Kimberly with 3 of her children.

About Kimberly

I’m a ginger who loves reading, eating, being a nurse, spending time with my family, and writing about it all. Tacos and chocolate are my kryptonite.

I believe in transparency.

Kimberly C. Starr is operated under Protean Enterprises LLC, a Utah limited liability company.

Protean Enterprises, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Protean Enterprises, LLC also participates in other affiliate programs with Awin, Clickbank, CJ, Harvest Right, ShareASale, and other sites. Protean Enterprises, LLC is compensated for referring traffic and business to these companies.